Mark Hedley, China business adviser expands on the e-commerce opportunities in China
SELL TO CHINA’s 250 MILLION ONLINE SHOPPERS
E-commerce is emerging as an increasingly important way in which British companies can sell to Chinese consumers and businesses.
There are around about 250 million online shoppers in China and the majority of those are accessing the Internet through mobile devices. Not only that, but less than 50 per cent of Chinese people currently are online, so over the next few years as more and more people come onto the Internet the market is going to continue to grow very quickly.
There are a number of challenges associated with selling online in China. For example, the landscape in China looks very different to the West. Rather than selling through platforms such as Amazon and Ebay, China has a number of its own platforms such as Timor, Towbow, JD.com.So understanding that landscape is really important for British companies.
Connected to that are some of the practical challenges associated with selling online in China. So for example, managing payments, how to manage logistics, customer service, setting up a website, SEO, and areas such as social media, which again look very different in China from how they look in the West.
CBBC has a lot of support available for companies looking to sell online in China. Not only do we have a number of advisors located across the UK that can advise on these issues, but we also have an extensive network of member companies that provide specialist advice in many of these areas, such as logistics, payments, intellectual property protection and so on.
MORE CBBC RELATED VIDEOS