Jenny Tooth OBE, Chief Executive Officer at the UK Business Angels Association explains what angel investing is and what an angel investor is looking for...
What is angel investing?
Angel investing is individuals who bring their own money and their own expertise to put behind a small business. They can be putting anything from about £100,000 to a million and some of them will put less than that, but you have to be the kind of business that can take on board money from an outside person.
They give you their own money and they take shares in your business in return for that money that they bring to you. You don’t pay it back. It’s not a loan. They’re looking for you to build and grow your business using that money and then it’s a win, win situation for both sides.