Card payments provide info key to your success
Philip McHugh, Chief Executive Officer at Barclaycard Business Solutions, discusses the importance of data provided by card payments.
CARD PAYMENTS PROVIDE INFO KEY TO YOUR SUCCESS
Card payments have many benefits, but from a merchant one benefit they actually have is they provide great information.
Every single transaction is provided back to the merchant. The day and the time, the type of transaction and more and more with mobile point of sale solutions actually the location as well. So for a merchant data is so important. Knowing who their customers are, knowing who bought what and where. These are key for a merchant to become successful and card payments and a lot of the mobile point of sale solutions really enhance that capability for them.
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